SILK

SILK Terms of Service

Effective date: September 6, 2026 Source language: Hebrew (this is a translation — see §11.7)

1. Introduction

Welcome to SILK! These Terms of Service govern your use of the SILK platform — a marketplace where sellers open their own stores and list products, and buyers find products and contact sellers directly (via WhatsApp, Telegram, or phone) to complete the transaction. As of now, SILK does not process payments — all payment and delivery are arranged and carried out directly between the buyer and the seller, outside the platform.

By using SILK — including browsing, registering, opening a store, listing products, or placing an order (including as a guest, without registering) — you agree to these Terms and to the Privacy Policy. If you do not agree, please refrain from using the platform.

SILK provides the platform "AS IS" and "AS AVAILABLE", without any commitment to availability, continuity, commercial outcome, or fitness for a particular purpose. Use of the platform is a revocable privilege, not a vested right.

2. Who's who on the platform

  • SILK — the platform operator (the marketplace storefront and the technical infrastructure for stores).
  • Seller — a user who has opened a store on SILK and lists products in it.
  • Buyer — a user (registered or guest) who views products and submits a purchase request.
  • Order — a buyer's request to purchase product(s), recorded in the SILK system; this is not a payment transaction, but a record of purchase intent and contact details for the seller and buyer to connect.
  • User content — any material a user uploads, enters, or publishes on the platform: product listings, images, descriptions, store name, logo, store design, reviews, order notes, support messages, and any other text or media.

3. User rights and obligations

3.1 Registration and account

  • Signing in to SILK is possible via email (magic link) or a Google account. Sign-in via phone number (SMS code) has not yet been technically implemented and will be added in the future.
  • An order can also be placed without registering ("guest checkout") — in this case we retain only the name, phone number, and optionally a note you provided when placing the order, without creating a persistent account. Placing an order as a guest constitutes agreement to these Terms and to the Privacy Policy.
  • You must provide accurate and up-to-date information about yourself and your store (if you are a seller), and update it whenever it changes.
  • You are responsible for keeping access to your account confidential and for any action taken through it. If you notice suspicious activity, notify us immediately (contact details in Section 13).
  • Registering with SILK and opening a store are available only to users aged 18 and over. By registering, you represent and confirm that you are 18 or older.
  • SILK may, at its sole discretion and without obligation to state a reason, refuse to open an account or a store, require identity verification or business details as a condition of use, limit the number of accounts or stores per person or entity, and close duplicate accounts.

3.2 Permitted use

  • Use SILK for lawful purposes only — to buy and sell products.
  • You may not use the platform for fraud, distribution of prohibited or counterfeit products, spam, harassment of other users, or any unlawful activity, including impersonating another person, a SILK representative, or any other official party.
  • You may not organize pyramid/MLM schemes, "get rich quick" schemes, or similar schemes through the platform.
  • You may not use bots or automated data collection (scraping) of the platform, circumvent technical access restrictions (rate limiting, CAPTCHA, etc.), or build a competing service based on data collected from SILK in this manner.
  • You may not use a store or product listings to redirect buyers to competing platforms, to display third-party advertisements, or for any purpose other than selling the products displayed in the store.
  • Violation of this section may result in immediate account suspension, removal of the store, and transfer of information to law enforcement authorities, as required by law.

3.3 Seller obligations

Products displayed in stores on SILK belong to the sellers, not to SILK. SILK does not sell, store, package, ship, or insure products under any circumstances. Payment and delivery terms are a matter of direct agreement between the seller and the buyer outside the platform (through the communication channel specified by the seller — WhatsApp, Telegram, or phone), and responsibility for arranging and carrying them out rests with the seller.

  • The seller is responsible for the accuracy of the descriptions, prices, availability, and characteristics of the products they list.
  • The seller is responsible for the legality of the products sold (including any licenses, approvals, or age restrictions required for a particular product category).
  • The seller represents and warrants that they are lawfully registered as a business (exempt/licensed dealer) or as a company, in accordance with the law applicable to them, and that they hold all licenses, permits, and insurance required (to the extent relevant to their product category) to conduct the commercial activity they operate through their store on SILK. The seller is solely responsible for all tax, reporting, and registration obligations applicable to their activity.
  • The seller must specify in their store at least one active communication channel (WhatsApp, Telegram, or phone) for buyers and must respond to incoming inquiries within a reasonable time.
  • The seller is required to draft and publish, on their own, in their store (at the store and/or product listing level) the delivery terms, order handling times, and return policy. SILK does not set or guarantee these terms — they are determined entirely by the seller, and any claim regarding delivery, timelines, or returns must be directed by the buyer to the seller directly, not to SILK.
  • The sale transaction itself is concluded between the seller and the buyer outside the platform (by direct arrangement via WhatsApp, Telegram, or phone), not through SILK — an order recorded on SILK is merely a record of intent and contact details, not a binding transaction. Insofar as the seller is a "dealer" ("osek") subject to the Consumer Protection Law, 5741-1981, the seller — not SILK — is solely responsible for fulfilling the disclosure obligations required in a distance sale (including their identity and contact details, full price, and supply terms) and for the buyer's right of cancellation under sections 14c and 14c1 of the law, directly toward the buyer.
  • SILK is not a party to the sale transaction between the seller and the buyer, and does not verify or guarantee the accuracy, completeness, or reliability of information provided by sellers (see also Section 8).

3.4 Right to moderate, edit, and remove content

SILK may, at its sole discretion, at any time and without obligation to give a detailed reason, review, edit, translate, adapt, reclassify, hide, refuse to publish, restrict the exposure of, or remove any user content (including products, descriptions, images, store name and logo, and reviews) — whether it believes the content violates these Terms, is unlawful, discriminatory, defamatory, infringes a third party's rights, fails to meet the platform's quality standard, or for any other business, technical, or legal reason. Where circumstances warrant immediate action (for example, clearly unlawful content that infringes third-party rights or endangers other users), the action may be taken without prior notice.

SILK does not undertake to review content in advance, and the non-removal of any content does not constitute approval of it.

If content you published is removed, edited, or rejected, we will notify you after the fact (in your personal area and/or via your registered email/contact channel) and state the general reason for the action, unless we are prohibited by law from providing notice (for example, following a demand from an enforcement authority). You may contact us within a reasonable time (contact details in Section 13) and request that the decision be reconsidered, together with your explanation — and we will consider your request in good faith, although this does not obligate us to restore the content.

3.5 Reporting violations

If you encounter content that infringes your rights (including a false or defamatory review, or an infringement of intellectual property), please report it to us at the address specified in Section 13, together with a description of the issue. We will review every substantiated report and act to remove content found to be infringing, subject to the publishing party's right to present their position.

3.6 Store address (slug) and subdomain

The store address on the platform — both in the format silk.co.il/<store-address> and in the format <store-address>.silk.co.il — is the property of SILK, and is granted to the seller as a limited, non-exclusive, revocable license of use, for the duration of their store's activity only. Choosing an address does not confer on the seller any proprietary right, trademark, or exclusive right in it.

SILK may, at its sole discretion and at any time, refuse to assign an address, change, suspend, cancel, reserve for itself, or reassign to another party any store address — including, among other things, in case of similarity to a third party's trademark or name, deception or confusion, an inactive store, account closure, a legal demand, or the platform's business or technical need — and this without compensation. Where possible, we will notify the seller of the change and offer an alternative address.

4. Intellectual property

4.1 SILK content

All content, design, and functionality of the SILK platform (including the logo, interfaces, code, catalog structure, translations produced by SILK, and aggregated data) belong to us. You may use them only to access our services, without the right to copy or distribute them without permission.

4.2 Content published by sellers (products, images, descriptions, store brand)

When you (a seller) publish content on the platform — product listings, images, descriptions, store name, logo, and store design — you retain your copyright in that content. By publishing the content, you grant SILK, its affiliated companies, and its successors a non-exclusive, worldwide, royalty-free, transferable, sublicensable license to make any use of this content related to operating the platform and SILK's business, including:

  • storing, copying, reproducing, publicly displaying, distributing, transmitting, and making it available to the public;
  • translating, editing, cropping, resizing, enhancing, adapting, classifying, adding tags and metadata, and creating derivative works — including machine translation of product names and descriptions into the platform's languages, image processing, and generating summaries, descriptions, or recommendations by automated means (including artificial intelligence);
  • displaying the product in your store, in search results, on category pages, in recommendations, in curated selections, and in any other display on the platform;
  • including the product in the marketplace's general catalog, in cross-store displays, and in cross-store product discovery features — if and when SILK activates this feature for your store. Technically, this is managed via the catalog_status field in the SILK system (hidden by default, pending_review, listed, delisted) — inclusion in the general catalog, the product's placement, ranking, and display order are not controlled by the seller and are carried out at SILK's sole discretion. As of the date this document was published, the general catalog is not active for any store (catalog_status = 'hidden' by default for all);
  • transferring the content, in whole or in part, to third parties and external platforms for the purpose of distributing, promoting, or indexing the platform and the products on it — including search engines, product feeds, advertising and social networks (e.g., Google, Meta), price comparison services, aggregators, and SILK's business partners;
  • using the content, the store name, and its logo to operate, promote, advertise, and market the platform as a whole and SILK as a brand — in any media, including on the website, in apps, in digital advertising, on social networks, in marketing materials, and in press communications — without need for further approval and without compensation.

The license remains in effect as long as the content is published on the platform. Upon removal of the content (by you or by us), the license continues to apply with respect to: (a) marketing materials, curated selections, and publications already produced or distributed before the removal; (b) cached copies, backups, audit logs, and third-party systems to which the content was lawfully transferred under this section; (c) aggregated and derived data; (d) any use required to comply with legal requirements, resolve disputes, or protect SILK's rights.

By publishing content, you represent and warrant that you own the rights to that content, or that you hold all permissions required to grant the license described above (including, for images, rights to commercial use of them and of any persons depicted in them in a marketplace and advertising context), and that the content does not infringe any third party's rights. To the extent permitted by law, you consent to any modification, processing, or adaptation of the content as described above and waive any claim based on moral rights in connection with it.

4.3 Content published by buyers and other users (reviews, comments, inquiries)

By publishing a review, rating, comment, inquiry, or any other content on the platform, you grant SILK a non-exclusive, worldwide, royalty-free, irrevocable, transferable, sublicensable license to store, display, edit, translate, shorten, remove, reproduce, distribute, and use this content for any purpose related to operating and promoting the platform, without compensation and without attribution. SILK may display, rank, hide, or remove reviews at its discretion, and does not undertake to publish any particular review.

4.4 Feedback and suggestions

Any feedback, idea, or suggestion for improvement that you provide to SILK is given voluntarily, and SILK may use it without restriction, without compensation, and without any obligation toward you.

5. Prices, fees, and platform features (SILK's unilateral right)

5.1 Prices and fees

As of the publication date, SILK does not charge sellers and does not process payments. SILK reserves the right to set, introduce, and change, at its sole discretion and at any time, any rate, fee, subscription, listing fee, promotion fee, or price for use of the service or any part of it, including introducing a charge for use that was previously free, and to set different rates for different sellers or different categories — without any commitment to a particular advance notice period and without this constituting a breach of these Terms.

Such a change will take effect on a date set by SILK and will be published (in the seller's personal area and/or via their registered email/contact channel). Continued use of the service (or of the part of it that has become chargeable) after the change is published will be deemed the seller's agreement to the new rate; a seller who does not agree to the new rate may stop using that part of the service. SILK does not commit to a transition period, to non-retroactivity, or to an unconditional exit option beyond what is stated above.

This provision is not reciprocal — it protects the platform's interests, not the seller's, and exists so that SILK can adapt its business model as it grows, including the transition from a free service to a paid service, at the pace and timing it deems appropriate.

5.2 Management of platform features

Beyond pricing (Section 5.1 above), SILK reserves the right, at its sole discretion and at any time, to introduce, change, restrict, suspend, or discontinue any feature, tool, or capability on the platform ("Feature") — including, among others, store design and customization features, marketing and product discovery tools, limits on the number of products, images, or categories, and integrations with third-party services — as well as the right to determine which features are provided free of charge and which are chargeable, and to change this classification from time to time, including converting a feature previously offered for free into a chargeable feature.

For example: as of the publication date of this version, SILK allows a seller to also display their store under a short address in the format <store-address>.silk.co.il (subdomain), in addition to the regular address silk.co.il/<store-address>. This feature is currently offered free of charge, as part of the platform's pilot period. SILK may, at its sole discretion and at any time, restrict this feature to some sellers, turn it into a chargeable feature (as part of a subscription or a separate paid add-on), change the address format, or discontinue it altogether — subject to the publication and deemed-consent mechanism described in Section 5.1 above.

Discontinuing a feature, reducing it, or turning it into a chargeable feature does not constitute a breach of these Terms by SILK, and does not entitle the seller to compensation, a refund (beyond the remaining balance of a prepaid period for that specific feature, if applicable), or any other remedy.

5.3 Transition to a marketplace model, payments, and transaction fees

SILK is built so that, at any time and at its sole discretion, it can activate a full marketplace model — including a general catalog, cross-store search, payment processing through the platform or through a payment provider on its behalf, split payments, and a platform fee on transactions. The seller agrees in advance that SILK may activate such a model, in whole or in part, for their store and products — including setting the fee rate, the timing and terms of transfer to the seller, offsetting fees and amounts owed to SILK from proceeds, and requiring business details, identity verification, and bank account details as a condition of participation — all subject to the publication and deemed-consent mechanism described in Section 5.1 and any further consent required by law. The store address and product addresses will not change with the transition.

6. Use of platform data for SILK's business purposes

SILK may use data generated on the platform — including catalog data (products, categories, prices, inventory, descriptions, and images), activity and order data, and aggregated, anonymous data on usage and market trends — for its business purposes, including:

  • analyzing and improving the product;
  • developing new features, including recommendation, search, ranking, translation, and artificial intelligence systems, and training them;
  • revenue-generating activity (for example, anonymous market reports, benchmarking metrics for sellers, targeted advertising, partnerships with partners).

This right is limited, insofar as personal data is concerned, by the data-processing commitments described in SILK's Privacy Policy — it does not expand or replace the rules regarding which personal data may be transferred to third parties and on what basis. Catalog and product data are not personal data.

7. General catalog, ranking, and display

See Section 4.2 above — SILK's right to include a seller's products in the marketplace's general catalog is described there as part of the content license, not as a separate transfer of rights. In addition, SILK determines, at its sole discretion, how stores and products are displayed on the platform — including order, ranking, prominence, displaying products from different sellers alongside one another, displaying sponsored or promoted content, advertisements of SILK or of third parties on store pages, and the design and layout of store pages — and does not commit to any particular placement, exposure, or volume of traffic.

8. Limitation of liability

We strive for the platform to operate reliably, but:

  • we do not guarantee continuous availability, fault-free operation, data retention, content preservation, or the continued existence of the service;
  • SILK provides a platform for connecting sellers and buyers, but does not verify or guarantee the accuracy, completeness, or reliability of the data provided by sellers (descriptions, prices, availability) or by buyers (contact details when placing an order);
  • No employment or agency relationship: use of the platform does not create an employer-employee relationship, an agency relationship, or a partnership between SILK and the platform's users (sellers or buyers). SILK is not a party to the sale contract concluded between the seller and the buyer, and bears no responsibility for the terms of the transaction, payment, delivery, or product quality;
  • No payment processing: as of this date, SILK is not involved in receiving or transferring funds between the buyer and the seller. All payment is arranged and carried out directly between the parties to the transaction, outside the platform. SILK bears no responsibility for disputes related to payment, product quality, or delivery;
  • SILK is not responsible for user content, for the acts or omissions of other users, or for the content and services of third parties (including WhatsApp, Telegram, Google, Meta, and infrastructure providers);
  • our liability, to the extent it arises, is limited to the amount you paid to SILK for use of the service in the last year, and in any event shall not exceed NIS 1,000;
  • we bear no liability for indirect, consequential, or special damages, including loss of revenue, profit, goodwill, data, or business opportunities — even if we were made aware of the possibility of such damage.

8.1 Indemnification undertaking

The user undertakes to indemnify and hold harmless SILK, its officers, employees, and those acting on its behalf against any claim, demand, damage, loss, liability, or expense (including reasonable attorneys' fees) arising from the user's use in violation of these Terms, from a breach of law, from an infringement of a third party's intellectual property rights, from content they published, from products they sold or a transaction they carried out, or from providing false or misleading information on the platform.

If something isn't working as expected — contact us, and we'll try to help.

9. Changes to the Terms of Service

SILK may change these Terms at any time. If we change the Terms, we will publish the updated text on the website. If the change is material (and SILK determines, at its reasonable discretion, whether the change is material), we will request renewed consent before you can continue using the service. Continued use of the service after the publication of a change that is not defined as material will be deemed agreement to it. You may stop using SILK at any time if you do not agree to the changes.

10. Suspension, termination, and deletion

10.1 SILK's right to suspend, restrict, and terminate

SILK may, at its sole discretion, at any time, with or without cause, and without requiring any breach on your part, take any of the following actions, in whole or in part, with respect to any user, account, store, product, or content:

  • suspend, restrict, or terminate access to the account, the store, or any part of the service, permanently or for a period;
  • hide, suspend, or close a store, and remove or hide products or any user content;
  • block access to the platform by IP address, device, email, phone, or any other identifier, and refuse re-registration;
  • permanently delete an account, a store, products, images, and any content or data related to them;
  • release, reserve, or reassign the store address (Section 3.6);
  • discontinue the service in whole, or any part of it, for all users or for some of them.

Among other things, these actions may be taken due to a violation of these Terms or of the law, suspected fraud or abuse, risk to other users or to SILK, a demand from an authority or a third party, prolonged inactivity, SILK's business, commercial, technical, or legal considerations, or for any other reason. SILK is not required to state a reason beyond a general one, and its decision is final.

If the account or store is suspended or terminated, we will notify you of this (in your personal area and/or via your registered email/contact channel) and state the general reason for the action, unless we are prohibited by law from providing notice or it is not possible under the circumstances. Notice may be given after the fact. You may contact us and request reconsideration, and we will consider your request in good faith — but this does not obligate us to restore the account, the store, or the content.

10.2 Consequences of suspension or termination

  • You will not be entitled to any compensation, refund, or remedy on account of such suspension, restriction, termination, or deletion, except for the remaining balance of a prepaid period, if applicable and if the termination did not result from a breach on your part;
  • SILK may permanently delete the content and data related to the account or store, and is not required to provide you with a copy of it. You are solely responsible for keeping backup copies of the content you uploaded;
  • SILK may retain data, content, and identifiers (including email, phone, IP addresses, and device identifiers) after termination — for the purposes of enforcing the block, preventing re-registration, resolving disputes, auditing, backup, and complying with legal requirements — in accordance with the Privacy Policy;
  • the licenses granted to SILK under Section 4 continue to apply to the extent described there;
  • orders recorded before termination may remain in the system in order to preserve buyers' order history;
  • Sections 4, 6, 8, 8.1, 10.2, 11, and 12 will continue to apply even after termination.

10.3 Termination by you

You may stop using SILK and request the closure of your account at any time (contact details in Section 13). Account closure is subject to data retention as described in Section 10.2 and in the Privacy Policy.

11. General provisions

11.1 Severability

If any provision of these Terms is found to be invalid or unenforceable, this will not affect the validity of the remaining provisions, which will remain in full force, and the provision will be construed or narrowed to the minimum extent necessary to be valid.

11.2 Entire agreement

These Terms of Service, together with the Privacy Policy and any rate, notice, or rule published by SILK pursuant to them, constitute the entire agreement between you and SILK regarding use of the platform, and supersede any prior agreement, understanding, or commitment, whether oral or written.

11.3 No waiver

SILK's failure to enforce any provision of these Terms in a given case shall not be deemed a waiver of the right to enforce that provision in another case. Any waiver by SILK shall be valid only if made in writing and expressly.

11.4 Assignment

SILK may assign or transfer its rights and obligations under these Terms, in whole or in part, including in the event of a merger, acquisition, sale of assets, or restructuring, without your consent and without notice. You may not assign your rights under these Terms without our prior written consent.

11.5 Delivery of notices

Legal notices from SILK will be delivered to the email address registered on your account, via a notification on the platform, or by publication on the website, and will be deemed to have been duly delivered on the date of sending or publication. You are responsible for keeping your contact details up to date.

11.6 Force majeure

SILK will not be liable for failure to meet its obligations under these Terms as a result of circumstances beyond its reasonable control, including but not limited to natural disasters, war, hostilities, pandemics, infrastructure failures, failures at third-party providers, or cyberattacks.

11.7 Precedence of the Hebrew text

This document was originally written in Hebrew. In the event of a conflict between the Hebrew text and any translation of it into another language — including this English translation — the Hebrew text shall prevail.

11.8 No third-party beneficiaries

These Terms do not confer rights on any third party, except for the entities expressly mentioned in Sections 8.1 and 11.4.

11.9 Electronic consent and record-keeping

You agree that your consent to these Terms is given by electronic means (checking a consent box, placing an order, or continued use), and that SILK's records (including the document version, the date of consent, the IP address, and the browser identifier) shall constitute prima facie evidence of the giving of consent and of its content.

12. Governing law and jurisdiction

These Terms of Service are governed by the laws of the State of Israel. Exclusive jurisdiction over any matter relating to these Terms and to use of the platform shall lie with the competent courts of the Tel Aviv-Jaffa district.

13. Contact

For questions and complaints, send an email to support@silk.co.il.